Privacy policy

Please carefully read this Privacy Policy. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy We may periodically update this Privacy Policy to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information To provide the Services, we collect and have collected personal information about you from various sources, as outlined below. The information we collect and use depends on how you interact with us.

In addition to the specific uses set out below, we may utilize the information we collect about you to communicate with you, provide the Services, comply with applicable legal obligations, enforce relevant terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect The types of personal information we gather about you depend on your interaction with our Site and use of our Services. When we refer to "personal information," we mean information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You Information that you submit directly to us through our Services may include:

Basic contact details, including your name, address, phone number, and email.
Order information, such as your name, billing address, shipping address, payment confirmation, email address, and phone number.
Account information, including your username, password, and security questions.
Shopping information, including the items you view, add to your cart, or include in your wishlist.
Customer support information, including the details you provide in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to provide us with specific information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect through Cookies We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, details about your network connection, your IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties Additionally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

Companies that support our Site and Services, such as Shopify.
Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment, fulfill your orders, and provide you with the products or services you have requested, as required to perform our contract with you.
When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and do not assume responsibility for any third party's policies or practices. For more information, please refer to the section below, "Third-Party Websites and Links."

How We Use Your Personal Information We use your personal information for the following purposes:

Providing Products and Services: We utilize your personal information to provide you with the Services in order to fulfill our contract with you. This includes processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating and maintaining your account, arranging for shipping, facilitating returns and exchanges, and enabling you to post reviews.
Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, text message, or postal mail. We may also display advertisements for products or services. This enables us to tailor the Services and advertising on our Site and other websites.
Security and Fraud Prevention: We employ your personal information to detect, investigate, or take action regarding potential fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We highly recommend not sharing your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
Communication: We use your personal information to provide you with customer support and enhance our Services. This is in our legitimate interests to be responsive to you, provide effective services, and maintain a business relationship with you.

Cookies Like many websites, we use cookies on our Site. For specific information about the cookies we use related to powering our store with Shopify, please refer to https://www.shopify.com/legal/cookies. We use cookies to power and improve our Site and Services (including remembering your actions and preferences), run analytics, and better understand user interactions with the Services (in our legitimate interests to administer, improve, and optimize the Services). We may also permit third parties and service providers to use cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.

While most browsers automatically accept cookies by default, you can choose to configure your browser to remove or reject cookies through your browser controls. However, please note that removing or blocking cookies may negatively impact your user experience and may cause certain features and general functionality of the Services to work incorrectly or become unavailable. Additionally, blocking cookies may not completely prevent information sharing with third parties, such as our advertising partners.

We hope this revised Privacy Policy provides you with a clearer understanding of how we collect, use, and protect your personal information. If you have any further questions or concerns, please don't hesitate to contact us.

Right to Opt out of Sale or Sharing or Targeted Advertising

You may have the right to direct us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising," as defined in applicable privacy laws. If you visit our Site with the Global Privacy Control opt-out preference signal enabled, we will automatically treat this as a request to opt out of the "sale" or "sharing" of information for the device and browser that you use to visit the Site, depending on your location.

Right to Limit and/or Opt out of Use and Disclosure of Sensitive Personal Information

You may have the right to direct us to limit our use and/or disclosure of sensitive personal information to only what is necessary to perform the Services or provide the goods reasonably expected by an average individual.

Restriction of Processing

You may have the right to ask us to stop or restrict our processing of personal information.

Withdrawal of Consent

Where we rely on consent to process your personal information, you may have the right to withdraw this consent.

Appeal

You may have the right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.

Managing Communication Preferences

We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

We use Shopify's ad services such as Shopify Audiences to help personalize the advertising you see on third party websites. To restrict Shopify merchants that use these ad services from using your personal information for such services, visit https://privacy.shopify.com/en.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us or lodge your complaint with your local data protection authority.

International Users

Please note that we may transfer, store, and process your personal information outside the country you live in, including the United States. Your personal information is also processed by staff and third-party service providers and partners in these countries.

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at nc@newcenturybrand.com or contact us at the address provided below.

NEW CENTURY BRAND LTD